Kaleidoscope Gym & Dance Studio


Problem:

With twenty-four years of business under their belt, Kaleidoscope Gym & Dance Studio decided to update their logo and corporate identity in 2013.

Solution:

The new logo is dynamic in that the figures are reminiscent of shapes made in a kaleidoscope toy, yet at the same time each figure shows movement. While the updated logo is an enormous departure from the former logo, we kept the color palette similar — dark green and gold complemented with vibrant primary colors.