American Research & Management


Problem:

American Research & Management Co. is a third-generation New England investment management firm whose special expertise is multigenerational wealth management. In 2014 the principals of AR&M felt an urgent need to update their overview brochure in order to broaden their client base.

Solution:

For this 12-page brochure, Deb Cohen Design drew inspiration from the nearby waters of Buzzards Bay, as well as the Bird Island Lighthouse. The lighthouse serves as AR&M's emblem, recalling coastal New England heritage, plus core values of steadfastness, security, trust and integrity. The typography is a mix of classic serifs and an open, airy sans-serif. The color palette uses tones of blue and green. Look for the hint of a watermark on each page symbolizing a beacon of light.