Anchor Me Bracelet


Anchor Me Bracelet, a retail jewelry company that launched in 2013, needed to develop a brand and increase online revenues. Their products are meant to evoke emotion: Anyone can be an anchor — people who honor a loved one's triumphs and tribulations. The idea is to give the gift of a bracelet and tie it on your anchor. The symbol reminds us of how we are never alone in this world.


We created a brand identity that felt warm and approachable. The logo and design system consists of shades of browns and navy blue which ties into the nautical aspect of the jewelry. The logo's unique "O" symbolizes open arms hugging. This comprehensive brand identity package includes logo, product packaging, print marketing materials, and launching an e-commerce website.

Click to visit Anchor Me Bracelet.