Artisan Bake Shop


Problem:

Artisan Bake Shop is an award-winning boutique bakery with a focus on fresh, high quality pastries, along with fun (and most importantly delicious) whimsical cakes. They came to us in need of a new identity to better match their upscale clientele.

Solution:

The goal for Artisan Bake Shop was to create an identity that positions the company as the premier bake shop in the highly-competitive wedding industry. Using owner Meredith's sketches as inspiration, we developed a design system which perfectly reflects the style and flavor of her products. The branding includes identity, collateral, and print advertising.